however, today the test of advertising effect is limited in the partial test in china . the test is located in the advertising field to evaluate the effect of promotion and to decide how to express the available ideas and medias 但中國目前的廣告效果測評主要還是局限于廣告局部的測評,集中在廣告領(lǐng)域本身分析某一廣告活動的效果,以便決定怎樣去表達訴求點和創(chuàng)意,所選媒體是否恰當。